Why you don’t want more leads (stop the mass lead generation programs)

Hand holding a magnet that pulls a few figures out of a crowd

Here’s the hard truth for tech founders, particularly those selling a complex solutions to infrequent buyers. You don’t want more leads. The temptation to focus on lead generation as the be all and end all, is not the answer to your prayers. Leads are good, but not all leads are created equal. Quantity does not trump […]

What Venture Capitalists Want You To Know About Raising Capital

Four colleagues working together around a laptop

If you’re a founder, at some point you would have thought about raising capital for your business. However, if running your own business isn’t enough of a challenge, navigating the world of raising capital can be next level. To help make the process a little smoother for you, today we’re sharing with you what venture capitalists […]

Why discounting is slowly killing your B2B business

Why discounting is slowly killing your B2B business, beside a figure hanging from a percent sign

Is discounting slowly killing your B2B business? While performing an account review for a client recently, we heard a seasoned sales rep ask “Can we ‘motivate’ the customer to buy?” Wait. Did we hear this right – did he just ask his boss for a discount? If you’re selling a product or services within a […]

How To Hire the Right Salesperson for Your B2B Startup

How to hire the right salesperson for your B2B startup, above a row of seated job candidates

There comes a time in every startup journey when you realise that in order to move forward and scale, you need to increase sales and revenue first. And that means transitioning from selling your own products and services to handing over sales to a professional salesperson.  It seems easy enough; place an ad, interview a […]

How to Pivot successfully

Wrecking ball breaking through a concrete wall

On Media Watch this week Paul Barry spoke about the most overused phrase in the media during this pandemic.  It was “Petrie dish”, as in the “schools are like a Petrie dish for Coronavirus”. Since this pandemic started to bite into the economy about 3 weeks ago, the most overused word in business seems to be “pivot”, […]

Business As Usual with Coronavirus

Warning sign above the word COVID-19

What does Business As Usual (BAU) look like when health authorities are telling everyone to send staff home? Where do you find useful and trusted resources around Coronavirus, and how you can use technology to keep as close to BAU as possible? No matter what tech you are using, all the major players are focused on […]

September 2019 Newsletter

SDC RE:CAP, Sales Director Central's monthly newsletter, September 2019 issue 2

Welcome to the September Newsletter where we highlight what happened in August and provide summaries of key information we have shared. Sales Coaching is the fastest way to grow your knowledge of sales. It is also the most cost effective, and if done right, Sales Coaching will deliver the best results. The Post of the […]

August 2019 Newsletter

Cover of SDC RE:CAP, the Sales Director Central newsletter, August 2019

Links below: JD’s Posts Registration for past and future events and information. Build Your Pipeline Masterclass replay video. Sales Director Central Blogs Sales Coaching is the fastest way to grow your knowledge of sales. It is also the most cost effective, and if done right, Sales Coaching will deliver the best results. Interviewing And What […]

Build Your Pipeline Masterclass

Padlock resting on Australian banknotes

Our Pipeline Masterclass was one of our most popular. Who doesn’t need more leads? Please click the Build Your Pipeline Masterclass Replay to watch it again and remind yourself of where those new leads and future customers are hiding. Or watch it for the first time and enjoy. Remember: COCO – Come Out, Come Out wherever you […]