Selling Value – Simple Example

The word Customer circled in red with arrows pointing to it

Selling Value – Simple Example – The $8 Haircut was posted by JD on LinkedIn today.  It is shown below. JD challenged you “When you visit your next prospect what will you do differently?” There were over 50 comments on the post and I love the ones who encourage us to listen more.  When we talk with our […]

Why discounting is slowly killing your B2B business

Why discounting is slowly killing your B2B business, beside a figure hanging from a percent sign

Is discounting slowly killing your B2B business? While performing an account review for a client recently, we heard a seasoned sales rep ask “Can we ‘motivate’ the customer to buy?” Wait. Did we hear this right – did he just ask his boss for a discount? If you’re selling a product or services within a […]

September 2019 Newsletter

SDC RE:CAP, Sales Director Central's monthly newsletter, September 2019 issue 2

Welcome to the September Newsletter where we highlight what happened in August and provide summaries of key information we have shared. Sales Coaching is the fastest way to grow your knowledge of sales. It is also the most cost effective, and if done right, Sales Coaching will deliver the best results. The Post of the […]