Who is your target market?

Who is your target market?

In the past few weeks I have asked several Founders this question.

The answers surprised me. They were general, no specifics, the only detail was an industry, at best. They tended to want to be all things to all people. The answers told me that they had become frustrated with growth and were trying to address a far wider market in order to generate revenue.

Get crystal clear who your target market is. For example I have two. The first is the Founder of an IT company (complex solution) with 0-3 sales people turning over $1-10 mil, selling to multiple decision makers, that are frustrated with growth. The second is speaking on Sales Acceleration to a Corporate market.

What is yours? Once you have decided, check it against your existing client base. Does it match ? Once you have it check your that marketing addresses that market segment.

FFS is Frustrated Founder Syndrome - solving the growth challenge for Founders.