Sales and Sales Leadership insights.
Why you donβt want more leads (stop the mass lead generation programs)
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Here’s the hard truth for tech founders, particularly those selling a complex solutions to infrequent buyers. You don’t want more leads. The temptation to focus on lead generation as...
Direct sales or Channel or Distributor?
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We have the pleasure of being involved in the early stages of many fascinating start-ups in the tech space. At some point in the journey the question comes up about direct sales vs channel/partner...
How To Hire the Right Salesperson for Your B2B Startup
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There comes a time in every startup journey when you realise that in order to move forward and scale, you need to increase sales and revenue first. And that means transitioning from selling your...
